Poolbar Festival
Combining an upcoming music festival with the advantages of the action method. The thesis tries to create a individual but appealing style for both: the festival and the possible sponsor.
By adapting some basic design rules from the Creative Outfitter's products to the styling of the festival's graphic and interior design the spectators are more likely to adapt the action method to their festival routine. By doing so they will get comfortable with using the action method not only in the course of the festival but in their day to day life.
